Applications are now open for My Main Street, a $15-million investment to support main street businesses and communities across southern Ontario.
Funded by the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), My Main Street is being delivered through two new streams that open for applications on February 22, 2024:
Business Sustainability stream
This stream will assist brick-and-mortar businesses located on main streets across southern Ontario. Funding will support productivity enhancements through direct-to-business non-repayable contributions of up to $20,000. Funding will be made available to businesses that employ between 1 and 50 staff and provide a solid business case describing how the funding will strengthen their existing capacity and support their growth.
Community Activator
This stream will assist community not-for-profit projects focused on high-impact placemaking activities. Support will be provided in the form of non-repayable contributions of up to $250,000. Funded projects will include initiatives such as events and festivals, community enhancements and streetscape improvements.
My Main Street funding returns to reanimate neighbourhoods and offer streamlined, direct-to-business supports that will help drive visitors and locals to main streets. The program will use advanced market research tools to address the localized needs and identify opportunities for participating main streets to support business recovery, sustainability and growth strategies.
Thinking about applying?
Join us for a virtual information session on February 29 or March 1, 4 or 5 to learn more about My Main Street, eligibility criteria and how to apply. We’ll share examples of past projects and eligible expenses, as well as walk you through the application process to answer your questions.
Applications are open from February 22 to March 31, 2024.
Contact us for questions about either stream.
Learn more at mymainstreet.ca.
Local Recovery Through Community Strength
My Main Street is a $15-million investment to foster the stabilization and revitalization of main streets across southern Ontario. The program offers streamlined direct-to-business supports and complementary programming for community projects that will encourage growth and economic prosperity.
